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About AsimJofa


Asim Jofa burst on to the Fashion scene as a breath of fresh air. Carrying on the legacy of his forefathers he started with a jewelry line 12 years ago, establishing the highly exclusive, one of a kind diamond boutique 'The Diamond Gallery'. Having been certified in Design from the prestigious Central Saint Martins, Asim went on to create ripples in the fashion industry. He has achieved great acclaim for his various collections displayed on the runways in the fashion capitals of the world.

He has been honored with by IAFA International Asian Fashion Awards as the Best Designer Brand in 2012. In the same year Asim bagged the Collection of the Year award held by the Pakistan Fashion Awards. He continues to improve on perfection and in the future, Asim plans to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way.


Asim Jofa Signature PrĂȘt Line is prized by its admirers and connoisseurs in the fashion districts of London, US, Canada and the UAE. Jofa’s hand crafted masterpieces and subjected to strict procedural unanimity and quality control, to give you the finest of royal fabric every time.

Asim Jofa's Fall line drew a packed house Dubai Fashion Week Fall/Winter 2011 and was the only designer to receive a standing ovation according to the esteemed publication Gulf News.

Inspired by monarchy, the collection took a subtle approach to the extravagance associated with royalty. Renowned for his exquisite jewelry designs, Asim Jofa ensured his appreciation for intricate details was brought on to his collection, as he treated each creation as a piece of jewelry.

Having studied at the prestigious Central Saint Martins College of Art and Design in the heart of London, Asim has created buzz in the City, having shown multiple Collections there. Having created waves in the fashion community, he brought back focus on the eastern aesthetic that the Sub-Continent is known for with a unique modern outlook that is the Jofa signature.

Asim Jofa’s unique Lawn designs are created using his Jewelry-designer aesthetic; his prints are inspired from his love of the colors of exotics gems and his fascination with jewelry design.








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