A sizzling new blend of eastern design tradition and classy new color trends is what the Asim Jofa design philosophy can be defined as.
A ripple right through the delicate surface of fashionable prêt wear and haute couture worldwide, Asim Jofa’s most exclusive prêt line is a priceless window to age long legacies. Adorned with the intricate and finest embroidery of pure and white gold and embedded with precious stones along meticulous motifs, Jofa signature prêt wear is nurtured by generations and cherished for lifetime. Conceptualized and designed by Asim Jofa – a premium Gems and Jewelry expert, the line is a reflection of taste long associated with the name Jofa, an alias for ‘Jewelry of Asim’.
Asim Jofa Signature Prêt Line is prized by its admirers and connoisseurs in the fashion districts of London, US, Canada and the UAE. Jofa’s hand crafted masterpieces and subjected to strict procedural unanimity and quality control, to give you the finest of royal fabric every time.
Asim Jofa's Fall line drew a packed house Dubai Fashion Week Fall/Winter 2011 and was the only designer to receive a standing ovation according to the esteemed publication Gulf News.
Inspired by monarchy, the collection took a subtle approach to the extravagance associated with royalty. Renowned for his exquisite jewelry designs, Asim Jofa ensured his appreciation for intricate details was brought on to his collection, as he treated each creation as a piece of jewelry.
Having studied at the prestigious Central Saint Martins College of Art and Design in the heart of London, Asim has created buzz in the City, having shown multiple Collections there. Having created waves in the fashion community, he brought back focus on the eastern aesthetic that the Sub-Continent is known for with a unique modern outlook that is the Jofa signature.
Asim Jofa’s unique Lawn designs are created using his Jewelry-designer aesthetic; his prints are inspired from his love of the colors of exotics gems and his fascination with jewelry design.